Zenless Zone Zero has revealed a brand-new collaboration for the popular RPG, showing off the exclusive merchandise fans can pick up from the fast food chain. The urban action RPG from HoYoverse has already made waves following its launch earlier this year, amassing a sizable fanbase and boasting staggering numbers. Zenless Zone Zero surpassed 50 million players within just two days of the game's release on July 4 and has already seen multiple character reveals go viral. Now, the game is set to launch a major collaboration next month.
HoYoverse's massive success in China has already seen the developer team up with fast food franchises multiple times throughout recent years. Genshin Impact launched a major collaboration with McDonald's earlier this year, bringing a worldwide event featuring redeemable codes for in-game cosmetics and rewards. The developer has also featured multiple China-exclusive crossovers, including events with Pizza Hut and KFC in the studio's home region. Zenless Zone Zero is now gearing up for a major restaurant collaboration of its own.
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Zenless Zone Zero has officially unveiled a new collaboration with McDonald's set to arrive next month, with multiple different types of merchandise available. The month-long event will feature fans being able to pick up exclusive pins, featuring each member of Zenless Zone Zero's "Cunning Hares" faction dressed in McDonald's attire. The promotion also features an adorable McDonald's-themed Bangboo, with the collaboration including a code for in-game items like Dennies and EXP material among others. The Zenless Zone Zero collaboration is currently expected to be exclusive to China, with no confirmation of a wider global release.
Zenless Zone Zero's event with McDonald's looks to follow in the footsteps of HoYoverse's previous venture with the fast food chain. Both the Zenless Zone Zero event and this year's Genshin Impact collaboration feature exclusive McDonald's packaging, emblazoned with popular characters. The Genshin Impact event also featured exclusive variants of the chain's normal meals, featuring redeemable codes for Primogems and a special in-game glider. Zenless Zone Zero's McDonald's collaboration in China is set to begin on December 4 and will run through the remainder of December.
Zenless Zone Zero's newest collaboration comes as the HoYoverse RPG is set to welcome two of the game's most highly-anticipated characters. The upcoming Version 1.4 is set to introduce two more members of Section 6 to the playable roster, with both Hoshimi Miyabi and Asaba Harumasa expected to join the game. Both characters have featured prominently within the story of Zenless Zone Zero, appearing in both the story for the "Hollow Zero" game mode and Yanagi's Agent Story. Zenless Zone Zero fans should have plenty to look forward to, between its newest collaboration and exciting upcoming content.
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Don't go into the Hollows.
I know, I know, there's Ether in the Hollows, bizarre creations, even heritage of the old civilization, all precious treasures. But don't forget, there's also spatial disorder, monsters and mutants running rampant, and ultimately, a disaster that could swallow the world. They are not a place where ordinary people should go.
So don't go into Hollows.
Or at least, don't go in alone.
If you insist on getting into danger, go to New Eridu first.
This city where the good and the bad mix has many people who need the Hollows: Powerful wealthy tycoons, gangs that stalk the streets, conspiracy nuts, and ruthless officials.
Make your preparations there, find strong allies, and most importantly—
Find a "Proxy".
Only they can guide people out of the maze-like Hollows.
Good luck!